La aplicación Remind se intala en España.

REMIND TE ACOMPAÑA EN EL COLEGIO

Basándose en las tendencias de la tecnología, en cómo modifican nuestra manera de interactuar y de relacionarnos, así como en su propia experiencia en la etapa escolar, Brett Kopf se decidió a crear una aplicación que implique a alumnos, padres y profesores en el proceso educativo.

Remind, recordar, sirve para tener bajo control las tareas, fechas de exámenes y repaso de materia. Se podría definir, así es como se conoce, como un WhatsApp educativo.

La aplicación Remind se intala en España.La mensajería móvil crece sin tregua. WhatsApp, líder en este campo, cuenta con más de 700 millones de usuarios activos mensuales; y le siguen Viber con 200 millones y Line con 170. Así, Kopf sigue la lógica del ambiente que le rodea. Su propuesta no es sólo una aplicación de mensajería, sino también una educativa, otro sector al alza.

Los resultados obtenidos hablan por sí solos. El 35% de los profesores de EEUU lo utilizan y ya suman 23 millones de usuarios entre padres, educadores y alumnos.

Sin embrago, uno de los grandes impedimentos a los que se enfrentan estas aplicaciones educativas es el retorno de la inversión. Hasta ahora Remind es gratis, y Kopf asegura que siempre lo será. La estrategia de producto freemium, permite un uso básico gratuito cobrando por servicios adicionales, contempla la difusión de contenidos o alertas urgentes.

A finales de enero se estrenó la versión en España, y aunque ya se usa sin necesidad de hacer promoción alguna, su intención es impulsar el crecimiento. La traducción al portugués, mandarín, francés y alemán es el siguiente paso.

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